The team you bring into this program will be trained on how to think like a product-led leader. Learn basic & advanced product management principles. UX is crucial for a successful adoption of the product-led growth model. Its easier to get alignment, momentum, and a product-led culture when everyone is on the same page. UX-Roadmapping Workshops: Agenda + Activities, How to Interpret UX Numbers: Statistics for UX, Operationalizing CX: Organizational Strategies for Delivering Superior Omnichannel Experiences, How Inclusive Design Expands Business Value, Conversion Rate Optimization and Applied UX Research, Rapid UX Research for Lean and Agile Teams, Getting value into customers hands as quickly as possible, Saving the business money by removing the sales middleman from the customer journey, Decreasing the risk of losing a substantial revenue portion if one of few customer contracts ends. Discover Product Operations Certified. UX should compare the behaviors and feedback of customers who converted to those of people who did not convert, by combining analytics with qualitative insights. Understand the science behind telling a story that sells. Certification Are you ready to become a Product leader? How to overcome The Cold Start Problem that makes it difficult for your users to start seeing any value (no matter which product-led model you choose), The 6 types of product-led model and the danger of choosing the wrong one with warning tales and lessons learned from those who got it wrong, The 8-step process for identifying the product-led model that will get the best results for your business, Why choosing an opt out model that adds more friction to the customer journey might be a good thing in some unusual cases, The 2 (niche) situations in which you should limit access by usage rather than by time or by feature, How to capture a larger addressable market and position your product as the dominant player in your space OR when you should avoid freemium altogether, Why most businesses should avoid one particular model (AKA the model of last resort) outside of a few specific circumstances, How to spot the symptoms that show youve chosen the wrong product-led model, and how to course-correct. Discover a 5-step process for how to win despite increased competition and create a lasting competitive advantage. By the end of Week 2, youll have identified the product-led model that will get the best results for your specific business freemium, free trial, or one of three hybrid models. Researchshows that product-led companies experience a range of benefits compared to their non-product-led peers. The ultimate goal, of course, is to find ways to hook your users by making them the center of the product experience. Learn where you need to start, to unlock your potential, Trends, interviews & frameworks on Product, PLG & Engineering, Watch on demand, best practices & frameworks from industry thought leaders. Product-Led Alliance was founded in December 2019 with a vision of providing an independent learning platform for product pioneers, growth gurus, and go-to-market experts from around the world. What do the most successful companies like Zoom, Tesla, and Walmart have in common? I find myself in constant learning mode thanks to them. Gain all the know-how that you need in order to manage & scale multiple teams with our Product Leader Certification. on In the process, Product experience has become an essential part of the buying process for any SaaS business, so I decided to learn more about the Product-led Growth (PLG) concept. We believe launching a strategy shouldnt feel risky, and we understand the pressure of getting it right the first time. With knowledge of what is important to investigate and consistent communication with partners, this success is entirely within reach. End users are now in the driver . UX is at the heart of a product-led-growth strategy, charged with creating a compelling customer experience that will ultimately determine the success of the product in an increasingly competitive market. The idea is that each respective business area has its own respective risks to assess, and UX should be aware of what they are. Growth, Strategy. Pendo trademarks, product names, logos and other marks and designs are trademarks of Pendo.io, Inc. or its subsidiaries and may not be used without permission. Product-led Certification Course Take the course and get product-led certified to grow your knowledge and advance your product career. Learn how product-led companies break down data silos and use product insights to inform strategy up to the executive level. Learn all about product, lead cross-functional teams, upgrade your resume, and land your next job. By the end of this workshop, youll gain clarity on whats holding your product-led business back from scaling. Enroll Now Enrollment closes May 5th, 2023 Keep in touch with product, marketing, and sales partners. Pillar 1: Design for the end user. Successful digital transformations hinge on optimizing your customer and employee experience. Join a Private Network made exclusively for Product-Led Founders. ProductLed Accelerator Program - May 5 deadline, Apply Now to Our New PLG Founders Community. LED testing typically includes: Are you manually onboarding your users? UX is key to mitigating the major risks associated with adopting a product-led growth strategy. Enhance your knowledge. Explore the characteristics and functions of a product-led organizationwhat they are and how they work together. They use their products as channels through which to engage with users, acquire new customers, boost sales and expansion, and drive efficient growth at scale. New videos on product-led growth uploaded every week. Improve storytelling and action by measuring product success in a customer-focused way. Product-led companies save humans for the highest value work and they automate the rest. Emily is passionate about the craft of product management and loves talking about new ways to make products people love. Emily Tate It is increasingly difficult to attract and convert customers in the software market. Upgrade your team(s) skills & retention rate with our hands-on trainings on aspects around Product Management & S/W Engineering, Sponsor one of our summits or training bootcamps, and acquire top talent on the seniority level you need in the product or S/W engineering domains. At Product-Led Growth Hub, we know exactly what it takes to succeed in a highly competitive and ever changing . Pendo, Product Management Training, product-led, product-led growth, https://www.mindtheproduct.com/introducing-the-product-led-certification-course-by-pendo-and-mind-the-product/. Join our Slack Community and speak with over 8000 Whether you just want to upgrade your network or find you next career opportunity, we have your back. Get certified Deepen your understanding of product-led strategies and how to apply them at your organization. We want to maximize this value, because returning customers boost profits significantly more than new customers, according to Bain & Companys Frederick Reichheld, who created the net promoter score. In our experience, the biggest impact activities are the fundamentals. Learn about product-led strategies, like freemium and conversion, to drive growth. But product-led employees and teams go one step further, leveraging those insights across the company to build better customer experiences. I have reached out to Credly, but not sure if the problem is with Pendo, Skilljar or Credly. For example, in a financial-investment application, investing or transferring money is a much more significant type of engagement than passively monitoring stocks. Accelerate your learning and master product-led growth. Propel your career with a PLA membership plan. We want to show you the better way to scale with consistency and control by turning your product into a predictable, revenue-generating machine. Share the program curriculum with your team to see if any of your colleagues would like to join you in this cohort. Product-Led Certified: Learn the Fundamentals for Free. A 2022 survey conducted by Bain & Company showed that product-led growth results in increased revenue growth, larger market share, and higher third-party investment. How to confidently tackle one of the biggest challenges product-led companies face, Why its so important to design an experience that helps your users experience the core value of your product fast (and how to reduce TTV without the super-slow trial and error testing phase), The 4-step framework that allows you to reverse engineer what it takes for your users to be successful in record time avoiding common bottlenecks that reduce activation rates, How to differentiate between end user success and strikes, and how to incorporate powerful aha moments into your onboarding sequence, How to vet each step of your journey by coordinating with other team members so you can get alignment and eliminate even more friction in your onboarding process. Enrollment is limited to 10 teams per cohort, and breakout groups are made up of your teams to ensure you get the individualized attention you need for success. Get an accurate assessment of your business' top strengths and weaknesses. PLG is highly cross-collaborative. Discover how you can use everything youve learned throughout this course to drive change within your organization. This encyclopedic certification journeys through everything you need to navigate this shifting model and build, launch, and scale successful products. Achieving success with this strategy can yield major benefits to the business, but it is challenging to execute. Building awareness about your product begins by engaging users through your product. Look at how these users are engaging with specific features. There is a difference between perception of value and actual value. Venue: Convene, 117 West 46th Street, New York Subscribe to the weekly newsletter to get notified about future articles. Youll follow a proven process for mapping out your straight-line onboarding journey from sign-up to success strikes, then youll optimize and streamline your plan with input from other key team members from across your company. Challenge your thinking. All-Access pass on our range of upcoming virtual events, all of them focused on different aspects around Product-Led Growth, career development & engineering. As our products become a hub for the customer experience, there are new challenges for product teams, requiring an entirely new strategy for delivering products. Why most companies only understand a third of their audiences desired outcomes (and how to create a User Success Canvas to avoid the same blind spot). Category Creation Certified | Masters | Product-Led Alliance Build a coalition. She is passionate about the craft of product management and loves talking about new ways to make products people love. Nichole Mace is a product leader focused on SaaS and product-led growth businesses, and currently runs product growth at Pendo. LED stands for light emitting diode. Youll learn the pros and cons of each model, and work through a series of exercises to identify which best fits your product and audience, considering the core strategy you developed in Week 1. You'll learn how to apply product-led strategies to drive growth for your organization and more. Conclusion. Product-Led Growth Certified: Core is your one-stop shop to gain the crucial, comprehensive, and essential knowledge you need on PLG fundamentals. To start a product-led growth motion, ideally wed recommend putting together a streamlined product growth squad so you have a core set of people driving this change. 2023 Pendo.io, Inc. All rights reserved. At the acquisition stage, its critical that users perceive the product as highly valuable and easy to use, so they clearly understand the benefit of paying for more. Trisha Price is chief product officer at Pendo, overseeing product management, design, and product ops teams and setting the product strategy for the company. Join ProductLed Academy to scale your MRR, faster. Just $10,000 USD per month. Sure, a free product is a part of being product-led. Sign up for the Product-led Certification Course to deepen your understanding of product-led strategies and how to apply them at your organization. Through Product Pricing Certified | Masters, you'll discover exactly what it takes to develop a winning pricing and packaging strategy for a product-led offering. Identify Your Product-Led Model (Week 2): You'll learn the pros and cons of each product-led model (free trial, freemium or hybird), and work through a series of exercises to identify which best fits your product and audience. Watch and find out! The 4 forces that drive customer decisions and how to overcome The Status Quo Bias' in your PLG strategy (AKA why people stick with a product even when a better one is offered). And how to convert users into lifelong customers. Learn the best practices for product-led onboarding and self-service to drive growth and satisfaction. Land & grow a career into product management. Take this short quiz to quickly find a high-impact resource regardless of where you are in your product-led journey. Introducing the Product-led Certification Course by Pendo and Mind the Product, "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs. In this new video series, Pendo experts spotlight a popular or recently launched product and rate how effectively the business behind it is executing 6 key principles of product-led growth. This is a free community on the Microsoft Teams Communities platform. A weekly interview series that showcases the top talent in product-led growth. 30 Hours. Instead, they might be required to book a demo with a sales representative, sign a contract, and pay before getting to use the product. And how to convert users into lifelong customers. Youll gain deep insights and examples on how product managers can collaborate with other departments and roles to leverage a companys product.